The Indian Institute of Management – Lucknow, one of India’s leading and most reputed management institutes, invites applications for the eighth cohort of its Executive Program in Data Driven Product Management. Developed in association with WileyNXT, Wiley’s online executive education program partner, IIM Lucknow’s eighth cohort of its ‘Data Driven Product Management’ program is slated to begin on October 14th, 2022. The online executive learning program is developed for professionals aiming to make a career in tech and data-focused product management.
According to a report by MicroStrategy, 94% of companies believe that data and analytics will be essential to the growth of their company and digital transformation. Another survey by Splunk showed that organizations that place a strategic emphasis on data tend to make better, faster decisions than their competitors. All these trends point to a surge in the adoption of data-driven processes and insights by businesses and organizations.
The Executive Program in Data Driven Product Management is a seven-month long online certification program suitable for professionals, with one year of work experience, who are looking to gain industry-proven and data-driven expertise for accelerating career growth in product management. Combining academic knowledge with the practical impact of data in product management, the innovative program equips learners with the knowledge to utilize efficient technology platforms, methodologies and tools in their bid to build and implement data-driven business strategies for managing and delivering successful products.
Dr. Rajeev Kumra, Professor, Marketing, IIM Lucknow, said, “At IIM Lucknow, our goal is to make managers of today, future ready leaders and we share this vision with WileyNXT. The data driven product management program deals with a whole gamut of product marketing strategies driven by qualitative research, design thinking and analytical skills. The program will be useful for learners aspiring to transit or gain experience in new age product marketing and management.”
Dr. Anirban Chakraborty, Associate Professor, Marketing, IIM Lucknow said, “In the post-covid world, digital is going to be a game changer. To keep up with the changes, one needs to acquire skills right from how to win a consumer to market segmentation to consumer positioning and this will be only possible through a data-driven strategy. Professionals interested in making a career in this domain will benefit greatly from our program.”
Mr. Ritesh Kumar, Country Lead, Wiley India said, “More and more firms are embracing technology and using data to drive business operations. Modern-day businesses are leveraging data to grow customer satisfaction, making their products better and gaining a competitive edge. This is why the latest executive learning program remains crucial for new-age entrepreneurs, product managers, business and product heads, and other professionals. We are happy to provide our services to IIM Lucknow and simultaneously help learners develop the necessary skill sets to thrive in their respective areas of interest.”
Graduates from any University with a minimum score of 50% can apply for the Data Driven Product Management program. One year of work experience is recommended for better outcomes from the program. On successful completion of the niche online program, candidates will receive a certificate from IIM Lucknow.
For any further information on the program, click here- IIM Lucknow – Wiley Executive Program in Data Driven Product Management
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