eXp Realty India Launches “Chhat aur Chhaya” Sustainability Campaign

eXp Realty India, the rapidly growing global cloud-based real estate brokerage firm, announced the launch of the “Chhat aur Chhaya” campaign, an innovative initiative aimed at creating sustainable living spaces through tree planting for every real estate transaction.  The campaign represents the dual comforts provided by eXp Realty homes: protection and peace. For every home sold, a tree is planted, enhancing both the natural beauty and environmental health of the community. This initiative reflects eXp Realty's dedication to building houses that nurture ecosystems, fostering both emotional and physical well-being. As the first real estate brokerage in India to integrate such a significant green initiative, eXp Realty India is committed to environmental stewardship and enhancing community well-being.

Shashank Vashishtha, Executive Director of eXp Realty India, said, “At eXp Realty, we believe in cultivating sustainable communities, not just selling properties. The 'Chhat aur Chhaya' initiative is not just a campaign; it's a testament to our unwavering dedication to environmental stewardship and innovative real estate practices. By integrating tree planting with every transaction, we are addressing critical environmental issues such as deforestation and urban heat islands, while simultaneously enhancing the aesthetic and ecological value of our properties. This initiative underscores our belief that real estate can be a catalyst for positive change, fostering healthier, more resilient communities. Our approach is holistic, combining advanced cloud-based technology with sustainable practices to redefine the real estate landscape. We are proud to lead the industry with initiatives that not only provide superior living spaces but also contribute significantly to the global fight against climate change.”

Since its inception, eXp Realty India has been at the forefront of transforming the real estate sector. With a unique cloud-based platform, eXp Realty has eliminated the need for traditional brick-and-mortar offices, significantly reducing its carbon footprint and enhancing operational efficiency. This model allows agents and customers to manage real estate transactions from anywhere, leveraging advanced internet marketing and cloud technology.

With over 1500 agents across 100 cities in India, eXp Realty India has seen tremendous growth and success. The company has recorded sales bookings exceeding INR 1500 crore in the last three years, with a significant portion of sales attributed to Non-Resident Indian (NRI) investments. This broad appeal showcases the company's strong growth trajectory and its commitment to fostering a positive environmental impact.

eXp Realty India offers its agents and brokers access to an immersive 3D cloud office environment, providing 24/7 access to collaboration tools, training, and networking opportunities. This innovative approach allows real estate professionals to receive equity rewards for their productivity and contributions to overall business success. The company's model of agent ownership and global collaboration attracts a diverse portfolio of clients and sets new benchmarks in the real estate sector.

Author: Laxman R